KOL

A KOL is an influencer with enough reach that their coverage creates real buying pressure. Twitter threads, YouTube videos, Telegram calls. Top KOLs get paid $10k-$100k per post by projects that need attention. They usually get an allocation too.

That's the conflict. A KOL posting about a token often holds it, entered before you, and will exit while you FOMO in. Follow KOLs for ideas and narratives; verify everything; never size a trade based on a tweet alone.